Did you know that people form their first impression within a mere 50 milliseconds?!
That’s not a lot of time to grab the attention of your potential customers, so you have to make every second count…or every millisecond. And you can do this with amazing photos of your products.
It doesn’t matter what you’re selling, from beer to hoodies, product aesthetics matter.
In this article, we’re going to give you 15 great product photography ideas to inspire you to take amazing photos of your products that will engage your customers and help you sell more
Create a scene
This is a large topic to cover, so let’s get started! When photographing your product, it is critical to consider not only how your product looks, but also the surrounding area. You can use your experience to help sell your product. You’ve probably heard the expression:
“Sell a good night’s sleep, not a mattress.”
The same holds true regardless of what you’re selling. For example, instead of selling beer, sell a good time:
This photograph is also noteworthy because it depicts the product in its intended environment. The setting of your product photo can help customers imagine themselves using it, which will help you sell more!
Of course, it takes a lot of planning to pull off a shot like the one above, so another option is to stage a scene yourself with props. Take a look at the following image:
“Sell the beautiful office space, not just the poster.”
The photographer has truly created a scene for the product to be displayed in. It also makes for a more interesting photograph, which leads to more engaged customers!
Another popular technique is to use a Bokeh background to draw attention to the product in the shot. Bokeh is a blur effect that is commonly used to create backgrounds such as the one shown here:
Note: If you want to make some adjustments to the photo just let me know. I can do it for you at a very low cost. You can hire me to edit your photo.
Macro shots
Macro shots are extreme close-ups. A blob of butter slowly melting atop a cob of corn is probably something you’ve seen a lot in restaurants. These are powerful images that are meant to “awaken our senses” and entice us to buy.
Following are some examples:
Chess and guitar are two hobbies that have devoted followers, so macro shots like this are sure to evoke fond memories for them, increasing their desire to purchase.
However, in addition to macro shots, it is critical to include full-body shots of your products. The more information you can provide to your customers when selling online, the more likely they are to make a purchase. People want to know that they will get exactly what they see.
Place the product in the background
These are the polar opposite of macro shots. You can show the product in its intended environment and spark the imagination of your prospective customers by placing it in the background of the shot, rather than as the main focus, as the prints in this image:
Freeze frame photography
Freeze frame photography is extremely cool. This is how you attract someone’s attention.
It’s a difficult skill to master, and you may end up with reams of blurry practice shots before you find the perfect one. However, if you get the shot just right and make it appear as if time has stopped, your product photos will look extremely professional, which is sure to impress potential customers. Consider your custom-branded mug in this shot.
Photo manipulation
Photo manipulation is the first technique on our list that requires more than just a camera to execute. To manipulate your photos, do the following:
You’ll need to use editing software such as Photoshop or Adobe Illustrator. This software, however, is not as simple as ‘Download and Go,’ so you may need to look for some online tutorials on YouTube.
Even better, you could hire a designer to assist you. Photo manipulation is extremely useful if you want to convey the core offering of your product in a clever and memorable manner.
Show all product variations
Customers who buy online want to see as many photos as possible to ensure that they will be satisfied with their purchase. As a result, it is beneficial to include all product variations in your product photos.
Don’t leave it up to your customers to imagine what your product would look like in a different color; show them! If your competitors aren’t doing this, you’ll be able to get ahead and sell more.
Show the product in use
Before you start taking product photos, talk with your team about what your ideal customers want from your product. For example, if you’re selling custom clothing for urban warriors, a photo like this could work:
Alternatively, if you sell slippers, your customers want to unwind. These “wants” must be portrayed in your product photos.
You can also attract attention by displaying your products in unusual situations, such as this:
Because e-commerce is a competitive game, seize any opportunity to stand out from the crowd.
360 degree photos
Customers in a physical store have the luxury of holding products, inspecting them from all angles, feeling the weight, and so on. People, however, are unable to do so when shopping online.
However, by utilizing a feature such as Arqspin, you can provide your customers with an immersive experience by allowing them to view your products from every angle.
You get a turntable and access to a cloud-based editing account with Arqspin, so you can make all of your product photos 360 degrees.
Show people
People enjoy seeing themselves in advertisements and product photos. According to Toluna’s research, more than half of people prefer media that features real people. An even higher percentage, 62.3 percent, agreed that a brand that portrayed ordinary, everyday people was more likely to understand their customers.
When you include people in your product photos, you are speaking directly to your ideal customers. They will recognize themselves in the photo and can envision themselves using or wearing your product.
Experiment with angles
When most people take a photograph, they will instinctively shoot from eye level, as shown below:
This works perfectly. In fact, this is an excellent photograph that addresses many of the points raised thus far: it depicts a person, a product in use, and a bokeh background! Having said that, it never hurts to try out different angles to see if you can come up with something a little more eye-catching.
Shooting from above is a popular choice because it eliminates any prominent perspective and instead requires the viewer to focus entirely on the subject of the photograph:
Note: If you want to make some adjustments to the photo just let me know. I can do it for you at a very low cost. You can hire me to edit your photo.
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